It’s not uncommon for interests to have a (hidden) motive that has nothing to do with your project or proposal. We’ll discuss what you can do to get those interests to not use your work as a vehicle for that motive.
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“Be careful how you communicate. It’s easy to inadvertently tick off your public. Avoid these two traps — or you’re bound to trigger stakeholders’ irrational behavior.”
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We’ll discuss what you do when your team is confronted with opponents who will stop at NOTHING to defeat your efforts
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Just because you do outreach, doesn’t mean the public understands what you’re trying to communicate. It’s critical you communicate effectively. If stakeholders and policymakers don’t understand your reasoning, your work won’t become public policy.
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Does your public automatically believe what you say? Public mistrust might be common, but isn’t a given. Learn how you can reshape the public’s image of you.
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With limited time and resources, which members of the vast “public” does your outreach need to focus on? If you’re uncertain, your team can get blindsided by someone you didn’t even think was a “stakeholder”. Learn how to get it right and make this the FIRST step in your public outreach.
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Predict and prevent damaging attacks on your team and project recommendations.
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When the “public” is made up of people with totally different ideas of what your team “should” do — how can you guide any kind of coherent, responsible, community decision?
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There’s something seriously WRONG if your public doesn’t APPRECIATE you, your project, and your agency, … and you’ve GOT to fix it.
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There’s one thing the Public is listening for in explanations on your technical work and details of data — don’t omit it!
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